By Bill F Glass
Get the Most Out of Your Marketing Dollars by Marketing Strategically.
It has been said that in tough economic times most companies choke. Instead of finding ways to innovate and create dynamic growth and change, most companies stick to what they have been doing even if it's not working.
Most people build a business based upon the knowledge of the product or service that the company offers. Yet the business owners who become the MOST successful are those who learn the SKILLS necessary to MARKET their product or service …
By Jamie Fairbairn
Is it newsworthy?
This should be your first consideration when thinking about using an online press release to promote your business. For example, if you've developed an innovative new product for the plumbing market and want national exposure then a press release would be a great idea. On the other hand if you've bought a new van or taken on another plumber, it's not going to be newsworthy enough to be published anywhere other than your own website.
Hire a copywriter to write it for you
If you have the budget …
Balancing on a giant rubber ball in a broadcast studio and control room carved out of a cottage in Petaluma, Calif., Leo Laporte is an unlikely media mogul.
Leo Laporte plans to start a morning show this spring to compete with drive-time radio broadcasters.
From that little town in California wine country, he runs his empire, a podcasting network, TWIT. For 30 hours each week, he and the other hosts on his network talk about technology — topics like the best e-book reader or how to get rid of a computer virus — for shows that he gives …
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Edison Research has made available this year’s edition of The Current State of Podcasting, a study of American podcast consumers’ attitudes and behaviors. The 2010 report is Edison’s fifth annual study and was unveiled earlier this fall at Blogworld in Las Vegas, and combined information from the Edison Research/Arbitron Internet & Multimedia series, along with previously released data from The American Youth Study 2010 and the Edison/ADM Consumer Attitudes to Podcast Advertising study, also …
By Sean R Mize
Got a podcast? If you have a business and you have a website, then you must probably understand that you have to make every stay of your Internet visitor as welcoming and interactive as much as possible.
Here are 8 great steps for the most fantastic podcasting:
1. Choose your microphone properly. Remember, to get your message across, you need to have a microphone where you can speak. Thus, you have to choose one that will allow your voice to sound so crisp and very clear.
2. Choose an area that is peaceful. Unless …
By Jamie Fairbairn Is it newsworthy? This should be your first consideration when thinking about using an online press release to promote your business. For example, if you’ve developed an innovative new product for the plumbing market and want national exposure then a press release would be a great idea. On the other hand if [...]