Not sexy or trendy was the phrase that crossed my mind.
So why is podcasting having a resurrection? It is due to two key factors.
The growth and rapid adoption of smart phones. You can now get your podcast direct to your phone without having to hook up your iPod to the computer.
The explosive growth of an online media portal where you can publish and download your podcasts…. called iTunes
WordPress might have quite a bit to gain by Yahoo’s purchasing of Tumblr for $1.1 billion. As noted, a bunch of Tumblr users are already freaking out about Yahoo buying the massively popular blogging platform (and the promise of new ads coming into the feed likely isn’t doing anything to slow the freak-out down).
Even before the acquisition was officially announced this morning, on onslaught of users importing Tumblr blogs to WordPress already began. That is, at least, according to WordPress Founder Matt Mullenweg.
He writes, “Imports have actually spiked on the rumors even though it’s Sunday: normally we import 400-600 posts an hour from Tumblr, last hour it was over 72,000.”
Despite what would appear to be a mass exodus of users leaving Tumblr for WordPress, Mullenweg appears to think that’s not the case. After he initially wrote the post, he updated it to say, “Some people are reading too much into the import numbers — I don’t think there will be an exodus from Tumblr.”
He then pointed readers to the comments on this post, where he said, “I don’t think there will be any sort of exodus from Tumblr. For most folks habits overcome internet-outrage. Even if a million people left, that’s just about a week’s worth of signups.”
Even still, other blogging platforms are likely to get a little bump out of this.
According to a recent report from Pingdom, WordPress’ share of the world’s top blogs has already been on the rise.
The news the Yahoo is acquiring Tumblr for $1.1 billion has brought along its fair share of grumbling from the Tumblr community. Though Yahoo CEO Marissa Mayer promised “not to screw it up,” Tumblr users are worried that Yahoo will march in and paint their beloved blogging platform purple – cleaning it up and making it more “family friendly” in the process.
If you are unfamiliar with Tumblr, know this: there is a lot of porn on Tumblr – artsy nude content, straight up porn, pretty much all colors of the NSFW rainbow. It makes up a significant part of the Tumblr landscape, and without it, Tumblr wouldn’t really be Tumblr. Some Tumblr users are concerned that Yahoo will waltz in and attempt to change all of that. Before the acquisition went official, some analysts worried that Tumblr’s NSFW underbelly would be an issue for the folks at Yahoo who were considering the deal.
But it wasn’t. Now that the acquisition is official, it’s looking like Yahoo is committed to keeping Tumblr running as is, and that the porn problem, well, isn’t really a problem. During her conference call to discuss the deal, Mayer had this to say when asked about all of the “not-brand-safe” content out there on Tumblr.
“The width and breadth of content on Tumblr is what’s exciting and has allowed it to reach more users.”
And when it comes to possible concerns from advertisers? Well, Mayer noted that Yahoo will just have to have good targeting. Mayer said that Yahoo is going to put more ads inside the Tumblr feed, so we know it’s coming. But Yahoo can pick and choose where they throw those ads, and can steer clear of any content that may concern potential clients.
“We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster,” said Mayer in her announcement.
And in his, Tumblr CEO David Karp said that “before touching on how awesome this is, let me try to allay any concerns: We’re not turning purple. Our headquarters isn’t moving. Our team isn’t changing. Our roadmap isn’t changing. And our mission – to empower creators to make their best work and get it in front of the audience they deserve – certainly isn’t changing.”
That sounds like Yahoo is going to adopt a fairly hands-off approach to the Tumblr, and that’s good news for Tumblr users. Sure, people lie and things change, but as of right now it appears that Yahoo isn’t that concerned about all of those naughty parts on Tumblr. Carry on.
What to Tweet?
Podcasting can be a very cost effective way to get your brand noticed.
If you have a great product or service, a podcast can bring in the customers. By giving customers and potential customers a place to interact with you by voice, you are opening up lines of communication. This marketing aspect is virtually free, so why not take advantage of it?
The majority of the world’s top 100 blogs are using WordPress, according to a new report from Pingdom, and the content management system’s share of these blogs is on the rise.
According to the firm, 52% of these blogs are using WordPress, up from 48% a year ago.
To come up with the top blogs, Pingdom looked to Technorati, which is famous for its annual State of the Blogosphere report, which has transformed into the “Digital Influence Report“. It’s worth noting that Pingdom was only able to identify the platform in use by 94 out of 100 sites.
As you can see, the next largest piece of the pie comes from custom systems, followed by Drupal, N/A, Gawker, BlogSmith, Movable Type, TypePad, Blogger, Ceros, Joomla, and Tumblr.
Considering Tumblr’s rising popularity in recent months, it’s interesting to see it carry such a small percentage here (1 site).
TypePad has increased from two sites to four sites, while Movable Type decreased from seven to four. Drupal dropped by one site. Google’s Blogger gained one site, reaching three.
Here’s the list of blogs, and which platform each uses:
* Similarly, 26% of Americans 12+ have ever viewed a video podcast
* The podcast audience is significantly more likely to have viewed television programming through non-traditional means
* One in four podcast consumers plug their MP3 players or smartphones into their car audio system “nearly every day”
Podcast production takes effort, but anything worth doing is worth doing right. Use these tips to help produce a quality podcast that will be distinguished above other related podcasts...
Top Podcasting Tips for a Great Sound
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring.