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You are here: Home / Archives for podcast marketing

Get Featured on iTunes

May 18, 2012 by A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.
Being featured on iTunes Stores Podcasts home page is a big deal. Just a day on the homepage can guarantee you thousands of new listeners.

To be featured by iTunes, podcasts must have:

1. An attractive, original image that does not include the iPod or other Apple-branded content (Must also adhere to Apple’s image specs).
2. A robust and accurate description for the podcast and all related episodes.
3. A valid author listed.
4. Proper language, category, and explicit tagging.

Filed Under: Podcasting Tips Tagged With: how to podcast, marketing my podcast, podcast directory submission, podcast equipment, podcast marketing, podcast submission, podcast tips, podcast tools, Podcasting, podcasting tools

Comment Spammers: These Links Are Not Helping You

May 17, 2012 by Chris Crum

In light of Google’s Penguin update, it seems like a good time to suggest that you don’t spam blog comments. Even if you’re not technically spamming, and are leaving semi-thoughtful comments (but your ultimate goal is to get a link), it’s very likely that the blog you’re commenting on implements the nofollow attribute on comment links, which keeps the links from passing PageRank.

Don’t forget that nofollow was introduced with blog comments in mind. Google put out a post in early 2005 called “Preventing Comment Spam,” in which it said:

If you’re a blogger (or a blog reader), you’re painfully familiar with people who try to raise their own websites’ search engine rankings by submitting linked blog comments like “Visit my discount pharmaceuticals site.” This is called comment spam, we don’t like it either, and we’ve been testing a new tag that blocks it. From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results. This isn’t a negative vote for the site where the comment was posted; it’s just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.

SEO consultant Carson Ward recently wrote a great article at SEOmoz about types of link spam to avoid. One of those was comment spam.

“If I were an engineer on a team designed to combat web spam, the very first thing I would do would be to add a classifier to blog comments,” he wrote. “I would then devalue every last one. Only then would I create exceptions where blog comments would count for anything.”

“Let’s pretend that Google counts every link equally, regardless of where it is on the page. How much do you think 1/1809th of the link juice on a low-authority page is worth to you?” he wrote, referring to a screen cap of a spam comment on a page with 1808 other comments. “Maybe I’m missing something here, because I can’t imagine spam commenting being worth anything at any price. Let’s just hope you didn’t build anchor text into those comments.”

It may seem like common sense to many, but it’s amazing how frequently comment spam occurs, even today, even on blogs that implement nofollow on comment links.

For the Bloggers

Matt Cutts put out a pretty popular blog post in 2009 about PageRank sculpting. Here’s what he had to say about blog comments in that:

Q: If I run a blog and add the nofollow attribute to links left by my commenters, doesn’t that mean less PageRank flows within my site?

A: If you think about it, that’s the way that PageRank worked even before the nofollow attribute.

Q: Okay, but doesn’t this encourage me to link out less? Should I turn off comments on my blog?

A: I wouldn’t recommend closing comments in an attempt to “hoard” your PageRank. In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites.

Some bloggers aren’t opposed to turning off comments though. We had a couple of interesting conversations with bloggers Jeremy Schoemaker and Michael Gray last year, following the Panda update. Panda was all about the quality of content on a page, and obviously blog comments can carry varying degrees of quality.

Schoemaker told us that he called a Google engineer friend and asked about this. Schoemaker said he was told that if anything, it’s “diluting the quality score of my page” by possibly diluting overall keyword density. Another factor could be comments that go through, but are clearly spam. These send signals that the page is not being well maintained.

Gray, who turned off his blog comments years ago, told us last year, “While I’m not living in the SEO world of 1999, things like keyword focus and density do play a role,” he adds. “If you’re doing your job as an SEO in 95% of the cases the keyword you are trying to rank for should be the most used word/phrase on your page. If you’ve gone to all the trouble to do that why would you now let and knucklehead with a keyboard and internet connection come by and screw that up with comments?”

Google says in its help center, “If you can’t or don’t want to vouch for the content of pages you link to from your site — for example, untrusted user comments or guestbook entries — you should nofollow those links. This can discourage spammers from targeting your site, and will help keep your site from inadvertently passing PageRank to bad neighborhoods on the web.”

“In particular, comment spammers may decide not to target a specific content management system or blog service if they can see that untrusted links in that service are nofollowed,” it says. “If you want to recognize and reward trustworthy contributors, you could decide to automatically or manually remove the nofollow attribute on links posted by members or users who have consistently made high-quality contributions over time.”

As far as I can tell, nofllow hasn’t done much to detract spammers, but at least it does keep you from passing PageRank to bad neighborhoods.

Filed Under: Podcasts and Blogs Tagged With: Blogs, blogs and podcasting, Google, marketing my podcast, podcast blog, podcast directory submission, podcast marketing, podcast submission, Spam, wordpress podcast plugin

How to Choose a Podcast Guest

May 17, 2012 by A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.
Guest selection is very important because no matter how good your podcasts concept may be or how good a host you might be, the guest will definitely make or break each episode. For one, you should choose a guest that is popular or well known to your intended audience. No matter how knowledgeable a guest might be, if the guest is a nobody then you be pretty sure that the podcast would not draw that many listeners.

complete article
Filed Under: Podcasting Tips Tagged With: how to podcast, marketing my podcast, podcast directory submission, podcast equipment, podcast marketing, podcast submission, podcast tips, podcast tools, Podcasting, podcasting tools

Keeping Track of WordPress Conversations Made Easier

May 16, 2012 by Chris Richardson

There are tons of WordPress blogs out there, many of which you may comment on. While such interaction is always welcome, keeping track of the various discussions you’re engaged in can be difficult. Thanks to a recent WordPress update, this process has been refined, making it easier on those who visit, and comment on, multiple WordPress blogs.

The first aspect of the update is to automatically subscribe those who comment on a particular post. The official WordPress blog has the details:

  • By default, posting a comment will now subscribe you to receive follow-up comments via email for that specific post, keeping you updated on the conversation. This is indicated by the checked box in the comment form.
  • If you have a WordPress.com account, you now have a global setting to change this so that by default you will not be subscribed…
  • If you don’t want email notifications for a thread, just uncheck the box when you post your comment. If you’ve disabled the feature, you can also subscribe to a specific thread by checking the box in the comment form.
  • There is also a link at the bottom of every notification email that will allow you to change your subscription options.

Essentially, if you comment, you’re subscribed. This includes email notifications when other readers respond to a post containing one of your comments. As the screenshot indicates, you can change what posts you follow every time you post a comment:

WordPress Comments

Are default subscriptions the way to go as a WordPress user or should this be something users should have to opt into? Granted, WordPress members can adjust their accounts globally, but if you neglect to do so, every time someone comments in a post you’ve commented on, you’ll receive an email notification.

Filed Under: Podcasts and Blogs Tagged With: Blogs, blogs and podcasting, marketing my podcast, podcast blog, podcast directory submission, podcast marketing, podcast submission, wordpress podcast plugin

Is Podcasting Part of Social Media?

May 16, 2012 by A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.
To answer this question properly we have to ask, how exactly does one define social media? Is it a bunch of websites that allow people to connect? Is it a new wave or new media form that is sweeping the world? Is it just Facebook and Twitter?

Let’s look at how Merriam-Webster defines social media - forms of electronic communication as Web sites for social networking and microblogging through which users create online communities to share information, ideas, personal messages, and other content as videos. The truth is social media can be defined a lot of different ways and in many different forms. So lets look at what social media is not: it is not news, it is not TV, it is not radio, it is not magazines, and its not even a generic website. Social media is not the sound, it is the instrument, or a better way to put it, it’s the 2-way channel or medium through which we communicate.

complete article
Filed Under: Podcasting Tips Tagged With: how to podcast, marketing my podcast, podcast directory submission, podcast equipment, podcast marketing, podcast submission, podcast tips, podcast tools, Podcasting, podcasting tools

Audio Community Is Transforming Storytelling

May 15, 2012 by A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.
A first wave of thinking about radios transition to the web seemed to be simply how to make audio files that were produced for broadcast available online. Then there was podcasting, a unique digital distribution mechanism that opened up new audiences and forced a rethinking of format. Increasingly, reporters have been asked to produce text in tandem with their audio pieces, plus images or slideshows that illustrate the sound. The problem with all of these approaches is that they are looking to translate traditional audio practices for online instead of thinking about what unique characteristics drive the web and how audio can inform these.

complete article
Filed Under: Podcasting Tips Tagged With: how to podcast, marketing my podcast, podcast directory submission, podcast equipment, podcast marketing, podcast submission, podcast tips, podcast tools, Podcasting, podcasting tools

Clarity of Voice

May 14, 2012 by A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.
The clarity of your voice is just as important as the quality of your microphone, and theres a surprising little trick on taking car of your fragile vocal cords: though it may sound strange, try sucking on salt one hour before broadcasting. The taste might not sound so appealing, but it will help clear up your vocal cords and you’ll be ringing like a bell across the airwaves.

complete article
Filed Under: Podcasting Tips Tagged With: how to podcast, marketing my podcast, podcast directory submission, podcast equipment, podcast marketing, podcast submission, podcast tips, podcast tools, Podcasting, podcasting tools

Blubrry PowerPress 4.0 Adds Support For Latest iTunes Podcast Spec

May 12, 2012 by James Lewin

Media community Blubrry has its podcast publishing plugin for WordPress, PowerPress 4.0. The update adds support for the latest iTunes podcast specs and more.

iTunes upgrades include:

  • An updated iTunes image requirement — RGB 1400×1400 — throughout the plugin for better cover image quality throughout.
  • “Feature Episode” that allow podcasters to designate a primary episode, which can be used to introduce the podcast or lead in to a new series.
  • An iTunes Order feature that allows a podcaster doing a series of episodes to have each listed in the desired order.

Other PowerPress 4.0 offerings include:

  • A new video player option: VideoJS HTML5 JavaScript player — a player that has its own plugin. By adding this plugin, the new player will be available as an option in PowerPress video players list.
  • A Feed Episode Maximizer “option” for shows with episodes in excess of what can currently be included in a feed. This feature allows the podcaster to maintain the latest 10 episodes in iTunes with all of the extensive episode data. The rest of the episodes are listed in a way that maximizes the number of episodes that can be listed on iTunes / Zune etc. Perfect for the serial podcaster with an extensive episode library.

See the Blubrry site for details.

Filed Under: Podcasting Tagged With: Itunes, marketing my podcast, podcast directory submission, podcast marketing, podcast marketing service, podcast strategy, podcast submission, podcast syndication, podcasting software, promote podcast, submit a podcast

Employee Podcasts

May 12, 2012 by A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.
There are so many employees who prefer a quick hit of information in verbal form.  With hundreds of email coming in each day, key HR messages can tend to get buried and possibly never opened.  When thinking about your internal communication strategy, it is key to build in other ways to have the key messages heard.

HR is tasked with communicating throughout the year on a variety of topics.  Consider:

Leadership meetings and updates
Annual benefit enrollment
Performance review process
Merit increase information
Local office initiatives
Charitable giving updates and opportunities
Filed Under: Podcasting Tips Tagged With: how to podcast, marketing my podcast, podcast directory submission, podcast equipment, podcast marketing, podcast submission, podcast tips, podcast tools, Podcasting, podcasting tools

Employee Podcasts

May 12, 2012 by A Podcasting Blog from Podcasting Tools - Daily Podcasting News and Information for Podcasters and Listeners.
There are so many employees who prefer a quick hit of information in verbal form.  With hundreds of email coming in each day, key HR messages can tend to get buried and possibly never opened.  When thinking about your internal communication strategy, it is key to build in other ways to have the key messages heard.

HR is tasked with communicating throughout the year on a variety of topics.  Consider:

Leadership meetings and updates
Annual benefit enrollment
Performance review process
Merit increase information
Local office initiatives
Charitable giving updates and opportunities
Filed Under: Podcasting Tips Tagged With: how to podcast, marketing my podcast, podcast directory submission, podcast equipment, podcast marketing, podcast submission, podcast tips, podcast tools, Podcasting, podcasting tools
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