Not sexy or trendy was the phrase that crossed my mind.
So why is podcasting having a resurrection? It is due to two key factors.
The growth and rapid adoption of smart phones. You can now get your podcast direct to your phone without having to hook up your iPod to the computer.
The explosive growth of an online media portal where you can publish and download your podcasts…. called iTunes
What to Tweet?
Podcasting can be a very cost effective way to get your brand noticed.
If you have a great product or service, a podcast can bring in the customers. By giving customers and potential customers a place to interact with you by voice, you are opening up lines of communication. This marketing aspect is virtually free, so why not take advantage of it?
* Similarly, 26% of Americans 12+ have ever viewed a video podcast
* The podcast audience is significantly more likely to have viewed television programming through non-traditional means
* One in four podcast consumers plug their MP3 players or smartphones into their car audio system “nearly every day”
Podcast production takes effort, but anything worth doing is worth doing right. Use these tips to help produce a quality podcast that will be distinguished above other related podcasts...
Top Podcasting Tips for a Great Sound
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring.
These are, essentially, the two-sides of the coin in an ongoing patent battle between Personal Audio, Inc. and some of the larger names in podcasting i.e. Adam Carolla and Marc Maron, among others.
Starting a podcast is a pretty simple. Staying dedicated, inspired and consistent in publishing your podcast is a whole other matter.
In our Podcasting Luminary Series, we share the voices of podcasters that have been podcasting for 5 or more years and have them impart some of their best podcasting wisdom grounded in experience.