Podcasting was cool when I started the blog four years ago but as social media became fashionable Facebook and Twitter made podcasting look a tad obsolescent and dowdy.

Not sexy or trendy was the phrase that crossed my mind.

So why is podcasting having a resurrection? It is due to two key factors.

The growth and rapid adoption of smart phones. You can now get your podcast direct to your phone without having to hook up your iPod to the computer.
The explosive growth of an online media portal where you can publish and download your podcasts…. called iTunes

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Businesses are flocking to Twitter, but many lack an understanding of the medium and do not know what to tweet. Here are a some tips for businesses that are on Twitter and interested in using the medium to build their brand:

What to Tweet?

Low Overhead Marketing

Podcasting can be a very cost effective way to get your brand noticed.

If you have a great product or service, a podcast can bring in the customers. By giving customers and potential customers a place to interact with you by voice, you are opening up lines of communication. This marketing aspect is virtually free, so why not take advantage of it?

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* The percentage of Americans who have ever listened to an audio podcast is 29%

* Similarly, 26% of Americans 12+ have ever viewed a video podcast

* The podcast audience is significantly more likely to have viewed television programming through non-traditional means

* One in four podcast consumers plug their MP3 players or smartphones into their car audio system “nearly every day”

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New research shows the sound of a persons voice strongly influences how he or she is seen. The sound of a speakers voice matters twice as much as the content of the message, according to a study last year of 120 executives speeches by Quantified Impressions, an Austin, Texas, communications analytics company.

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What defines a good podcast? Make no mistake -- there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.

Podcast production takes effort, but anything worth doing is worth doing right. Use these tips to help produce a quality podcast that will be distinguished above other related podcasts...

Top Podcasting Tips for a Great Sound

You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments.

1. News
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring.

Podcasting Ideas

Here are some of the best podcast apps for your smartphone.

There are few things more frustrating than having someone steal your idea, right? And yet, what if your idea is something so broad and obvious that it is almost insane for you to have even claimed to be the sole originator of the idea?

These are, essentially, the two-sides of the coin in an ongoing patent battle between Personal Audio, Inc. and some of the larger names in podcasting i.e. Adam Carolla and Marc Maron, among others.

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Podcasting Luminaries = Creative, Committed, Enduring

Starting a podcast is a pretty simple. Staying dedicated, inspired and consistent in publishing your podcast is a whole other matter.

In our Podcasting Luminary Series, we share the voices of podcasters that have been podcasting for 5 or more years and have them impart some of their best podcasting wisdom grounded in experience.

Podcasting Luminaries