How to Subscribe to An RSS Feed

There are generally two different kinds of tools that allow visitors to subscribe to RSS feeds. These tools are known as aggregators, or RSS news readers. As the content of an RSS feed changes, the RSS reader/aggregator will update itself automatically and display the new RSS feed items.

There are two types of aggregators -- desktop aggregators, and web-based aggregators...

How to Subscribe to an RSS Feed

Making the Most Out of Your Podcast

Mention podcasting and the image of someone sitting in their basement with a computer and microphone, dreaming of becoming a professional DJ, is what comes to mind for many.  It may surprise you to learn that this emerging technology is actually becoming a mainstream marketing and communication tool for businesses, with the potential to make significant contributions to the bottom line.  

Podcasting is simply the act of making radio-quality audio programs available for download through an RSS feed to a computer, MP3 player or other portable media device.  Listeners need only subscribe to a podcast once; afterwards, new content is automatically delivered to them as soon as it becomes available.

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Podcasts A Love Story

Podcasts are, simply, amazing. This coolest of innovations supply an infinite source of information on any topic you can think of. Anyone, anywhere, has the means to put together their own custom-configured radio station. How awesome is that?

Included in the podcast package comes inspiration, awe and respect for all the pioneers out there who spent and continue to spend hours each week, putting together enough material for a single podcast.

Pocasts A Love Story

10 Steps to Get the Click

There are a number of steps a webmaster can take to encourage visitors to click on a link or graphic located on their website. The following steps will help get the click...

10 Steps to Get the Click

Podcast Show Length: Short vs. Long?

I do not believe that length is a big issue at all, but is something that needs to be considered and thought about. Each podcaster needs to determine what his or her goals are for the show – overall format and depth of details covered in the recording will determine the length. You will find that half of your audience will want a short show and the other half will want a long show. So you cannot meet everyones desires.

Make the show length want you think is right for you and consider the value the audience is getting from the show based on the topic focus and segments. Do be concise, but have fun and give some of your personality over time as that creates a deeper personal connection with the audience.

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Podcasting Ideas for the Classroom

Some classroom ideas for podcasting:

    * Record directions for students
    * Record lessons
    * Record supplemental materials
    * Record instructions for a substitute teacher
    * Record classroom rules
    * Interview people at your school
    * Create a news show and discuss current events
    * Record a speech
    * Record student readings so they can hear what they sound like

more ideas

Podcasting for Learning and Sales Enablement

What do Duke University, IBM, Capital One, Newsweek and Barenaked Ladies all have in common?

Answer: they are all reaching out to staff, students, and customers with a new and powerful tool – podcasting. You may have heard about podcasting from your kids or on the news, but podcasting is much more than some phenomenon started by the rock and roll or techy crowd. Podcasting is a powerful communication tool being used to reach global and mobile audiences, save people time and, most importantly, really connect with their audiences in news ways – in todays communication/message glut.

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Make Money From Podcasts

With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize

Make Money Podcasting

Why People Hate Apple

Every company has its opponents, but Apple really gets people worked up. Some people hate Apple a lot, more than they hate Nazis or Smurfs. They leave angry comments on Apple blogs. Based on my extensive observations of the species, Apple-haters fall into five categories.

Why People Hat Apple

Podcasting Realtors

Many agents, brokers and other industry professionals have failed to grasp how podcasting can help their business. So they continue using the same old tried and true techniques and continue to get the same old results. Podcasting enables you to reach a global audience without collecting a single frequent flier mile. Not all property owners live in the state or even country where they own property. While you may not be lucky enough to sell a home for Britney Spears or Paris Hilton, many regular folks in our mobile culture need a trusted professional. A podcast lets you cast a wider net beyond your local market, and for less money than local advertising.

Do you need more evidence? Podcasting is an effective, cost efficient way to reach the most desirable markets. According to the Arbitron/Edison Media Research Internet and Multimedia 2006 survey, 49% of Women and 51% of men surveyed have listened to podcasts. This makes it an effective medium to reach both sexes. The same study also revealed that Podcasters are well educated with 24% holding advanced degrees, and more likely to live in higher income households. As icing on the cake, podcasters click on relevant advertising.

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