As many of you will know, last week I stuck to my promise of launching a Podcast in the new year and released the first episode, How I Would Make Money Online If I Was Starting from Scratch. I had hoped that a lot of people would get some value from the recording and be able to start 2012 in style, but I did not anticipate what happened next. Within 24 hours the podcast made it to #1 in Marketing and #2 in Business on iTunes which totally blew me away – sandwiched in between 9 podcasts by the BBC and the Financial Times.

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These days, getting a podcast up and going is deceptively easy. So easy, in fact, that you might forget to work on a critical little thing called microphone technique. Audio professionals from singers to disc jockeys to voice-over specialists know that working the mic correctly can be the difference between getting all you can out of your voice or sounding like you are podcasting from inside a refrigerator in your parents basement.

Microphone Techniques for Podcasters

Podcast Benefits

    Podcasts raise awareness about your business and products.
    Podcasts increase customer retention.
    Podcasts are great training tools.
    Podcasts provide customer support and lessen support calls.
    Podcasts create excitement around new products and services.
    Podcasts reach new audiences in our increasingly mobile world.
    Podcasts drive traffic to your website.
    Podcasts improve search engine ranking.

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The largely innovative tech giant is planning to make a splash in the world of education. Through strategic partnerships with book publishers, Apple is said to be announcing their intention of influencing the digital textbook market.

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For podcast hosts out there that attend conferences, especially those that only do Face-to-Face interviews like us, I would so recommend making the most of these moments.

Podcasting at Conferences

Work to avoid these top five mistakes that some podcasters fall victim to:

Unexpected Interruptions
Technical Difficulties
Ambient Noise
Poor Tonal Quality
Unprepared

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Google updated its podcast client for Android – Google Listen.

First blogs, then Flickr, then YouTube, then Facebook, then Twitter, then Tumblr… If you were told there’s one more thing that you have to be using to survive in journalism, you’d be forgiven for lashing out. But that’s exactly what I’m going to do.

Audio is becoming a force in Internet content, well beyond music and radio streaming.

Online Audio Tools for Journalists

What is Hot and What is Not in Technology for 2012

What is Hot

1. Mushroom Cloud

The virtual cloud is now a mushroom cloud. More and more applications and data is available virtually. Customers are no longer tied to their desktops, data is accessible in the cloud. As long as you have an Internet connection, you have access, regardless of your hardware.

2. Smart Mobility

Mobile phones have become smart devices, they are more than just phones and alarm clocks. By the end of 2012, it will be hard to find a phone that does not run games, support Internet connections and have built in web browser.

What is Hot and What is Not in Technology for 2012

Mims Distributing Company, a beer distributor, has announced the release of a podcast about responsible drinking.