Is it newsworthy?
This should be your first consideration when thinking about using an online press release to promote your business. For example, if you’ve developed an innovative new product for the plumbing market and want national exposure then a press release would be a great idea. On the other hand if you’ve bought a new van or taken on another plumber, it’s not going to be newsworthy enough to be published anywhere other than your own website.
Hire a copywriter to write it for you
If you have the budget and haven’t written one before it’s wise to hire a professional copywriter. Someone with experience in crafting press releases will be able to portray your company in the best light and get the best results from your release.
Use quality images
Some online press release services such as PRWeb.com allow you to embed an image before it’s distributed. It’s very important to make sure you include a high quality image that portrays your business in a professional way.
How to choose anchor text links
With an online press release you’ll also usually be able to have clickable anchor text links from the release back to your own website. It’s crucial you choose the right keyword or phrase for this to get the most benefit in terms of SEO. For example, using click here isn’t descriptive and won’t deliver any benefit whereas if you’re a London Plumber and have plumber in London as your anchor text it will have more impact.
Think about your target market
In order to get the most from your release you’ll need to think carefully about who you want to send it to. For example if you’re a rel=nofollow [http://www.localremoval.co.uk/]removals company in Glasgow there’s little point in sending your press release internationally, you’d get much better results by focusing on the areas in and around your city by contacting local publications.
Check Google News for your industry
There are lots of online press release distribution services out there and it can be hard to decide which one to use. A good way to do this is search the news feed on Google for your industry and see what appears; these will have the name of the company that distributed them so you’ll be able to see instantly which sites get results.
Social media is a powerful outlet
Lots of online release distribution sites will automatically add your release to social media channels such as Twitter and Facebook which increases exposure and can lead to more coverage for your business.
How to check if your press release worked
Being able to track clickthroughs to your website is invaluable when it comes to measuring effectiveness. A good press release distribution service will provide this as part of their package so it’s quick and easy for you to measure your ROI.
Submit to one distribution site only
If you don’t want to bombard people with multiple copies of your press release it’s best to just submit yours via one online service as many will have the same contacts on their list of recipients.
Promote your release yourself too
By adding your latest press release to the news section of your website and including a link to it in your email signature, you can easily increase the number of people who’ll read it online.
Jamie Fairbairn is experienced in local search & online marketing and has worked with many small business owners to improve their search engine rankings over the past 10 years. Jamie’s blog can be found at http://www.searchblogger.co.uk
Article Source: http://EzineArticles.com/?Online-Press-Releases—Top-10-Tips&id=5478420 Online Press Releases – Top 10 Tips