As the Internet matures, users and governments are struggling to manage controversial issues. Lets face it, the Internet did not exist when the US copyright laws were written;let us not forget, while many countries respect copyright laws, the Internet is global without a governing body. There are not only different laws, rules and regulations, but also jurisdiction issues. RSS didn't exist when copyright laws were written either. While ardent supporters feel any content in a feed can be syndicated, other equally fervent publishers contend that original works are just that--original works, and in many countries protected by copyright laws.

What is Fair Use MP3

The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.

RSS More Than Just News Headlines MP3

Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.

Profiting From RSS MP3

Truth be told, most blogs aren't really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise.

Here are the absolute 101 basics you really shouldn't ignore ...

Marketing Optimization 101 for Blogs

Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy.

It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.

There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Measuring and Tracking RSS

Instant Content; Converting a Text Article to a Podcast

We are taught to recycle paper, cans, bottles and plastic but marketers rarely discuss the value of repackaging and repurposing content. Publishers and marketers alike have embraced content syndication and RSS but few have considered the value beyond the actual syndication. Consider an alternative communication channel that reaches a new or different audience.

Repurposing and repackaging content or information so that it can be consumed through a variety of mediums is not a new concept. Many businesses today sight increased communication as a common goal. Cost conscious businesses with tight budges are often interested in minimizing work loads and cost, while increasing communication. By presenting the same information in different ways and formats, businesses are able to increase the reach and communication, while remaining cost conscious.

Instant Podcasts

Creative Commons is a nonprofit organization that allows artists, authors, publishers and musicians the option of creating and defining a flexible copyright for their creative works. Creative Commons was officially launched in 2001 by a group of intellectual property experts, lawyers and web publishers. Creative Commons licenses cover art, music, and writing, but is not designed for software.

What is Creative Commons

Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services are freely available that make these 'ego searches' painless and easy.

Complete Article - RSS Ego Searches

RSS Won the Battle
RSS appears to have conquered the last hurtle in becoming the industry syndication standard.

Microsoft's inclusion of RSS into the newest version of Internet Explorer and reports that RSS will be in Longhorn's coming release appears to be the final nail in the coffin of the Atom specification. Even Atom's steadfast supporter Google, appears to have seen the light. Google had previously acquired Blogger, a popular blogging tool that uses the Atom specification to syndicate the contents of blogs created on the Blogger platform. In the past Google had strategically steered clear of endorsing the RSS specification hoping that Atom, would take hold.

RSS Won the Battle

RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly.

The Copyright Debate and RSS