TPU #13 – Promoting Your Podcast: Search Engine Traffic

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This is the first in a series of episodes on how to promote your podcast. This series will lead up to the launch of my book, Promoting Your Podcast, on August 28th.

In this episode I discuss promotion tips for getting free, targeted traffic to your podcast from the search engines. This is a great way to build your podcast’s audience and should be part of your marketing plan.

I discuss the approach that I used to get a high ranking in Google for my How to Podcast Tutorial site for phrases like how to podcast and podcast tutorial.

I also announce the winner of the book testimonial contest who each get a free copy of my book.

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What is Fair Use?

As the Internet matures, users and governments are struggling to manage controversial issues. Lets face it, the Internet did not exist when the US copyright laws were written;let us not forget, while many countries respect copyright laws, the Internet is global without a governing body. There are not only different laws, rules and regulations, but also jurisdiction issues. RSS didn't exist when copyright laws were written either. While ardent supporters feel any content in a feed can be syndicated, other equally fervent publishers contend that original works are just that--original works, and in many countries protected by copyright laws.

What is Fair Use MP3

RSS More than Just News Headlines

The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.

RSS More Than Just News Headlines MP3

Profiting from RSS Feeds

Publishers are evaluating options and determining how they can profit from RSS feeds. The two obvious contenders that publishers are considering to profit from their RSS feeds are: subscription RSS feeds and RSS feed advertisements.

Profiting From RSS MP3

TPU #12: Three Podcasting Mics for Under $100

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In this episode I go over three great microphones for podcasters that each cost under $100:

• Samson CO1U USB Condenser Mic
  
• Marshal MXL 990 Condenser Mic
  
• Shure SM58 Dynamic Mic
  

I also discuss my own studio setup:

• Shure KSM27 Condenser Mic
• Behringer Eurorack UB802 Mixer
• Griffin iMic USB Interface
• Sound Forge

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