Ways to Conduct a Flawless Podcast Interview, Tip #1

By Leesa Barnes

Including an interview in your podcast is one way to make it more interesting to listen to, however, many podcasters will damage the reputation of their guest expert – and the effectiveness of their podcast – simply because they make common interview mistakes.

In this tip, you’ll learn why you should treat interviews over the phone with a guest different from conversations over the phone with your best friend.

Don’t include your own verbal affirmations. When we have conversations with someone over the phone, we usually say things to indicate we’re listening. Whether it’s “Yeah,” or “Uh-huh,” or some other verbal affirmation, resist the urge to do this while interviewing someone for your podcast.

By including your own verbal affirmations, you begin to dilute the message that your guest is trying to deliver. Listeners of your podcast will begin to focus on the number of times you say “Uh-huh,” instead of what the expert is trying to say.

Instead, just be quiet. Don’t say a word. Before you turn on the recording tool, let your guest know that you’re listening to every word they’re saying. When there is dead air, don’t fill it with a verbal affirmation. Instead, count to 3 and if your guest hasn’t started talking again, move on to your next question. Fill the dead air with silence instead of verbal clutter. It’s easier to edit dead air out of your podcast than it is to edit verbal affirmations.

(c) 2006 Leesa Barnes. All Rights Reserved Worldwide.

Leesa Barnes teaches insider tips on how to use podcasts to open doors, generate leads and make more-money. Leesa has helped hundreds of businesses worldwide make money podcasting using her simple seven step process. If you want to learn how to generate an income using a podcast, visit http://www.leesabarnesbooktour.com to download 2 free chapters of Leesa’s book, Podcasting for Profit.

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Professional Bloggers’ Power Debated

In the old days, reading a blog meant following the life of some random guy (or girl) who made ends meet through other means.  Now, it's likely to consist of contributing to a major company's pockets (or at least an individual's main paycheck), and this has led to the iffy idea that amateur bloggers might be getting elbowed out of the way.

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Business Podcast Marketing Case Study Proves Results

By Rodney Rumford

Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.

The professional business marketers over at marketingsherpa.com have just released a new case study titled “How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads”.
This case study is about how Bearing Point used podcasting to promote a white paper and saw sign up rates of over 30% versus a traditional 10%. This is a 200% increase over traditional marketing techniques.

Here is a short excerpt: “Dunay wasn’t sure if the podcasts would be a hit or not, especially as his key prospects tend to be fairly conservative. So he didn’t roll out trumpets and strobe lights for the launch.

Instead, the team posted the podcasts and announcements at several related sites including http://www.Podblaze.com, http://www.FreshPodcasts.com, and iTunes (all of which currently promote podcasts for free.) They also rolled out a press release and an email announcement to the house list. Their first podcast launched quietly July 29, 2005.

RESULTS

Joy and exultation! Hundreds of executives downloaded the podcasts. Dunay had hoped that 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did…”

This is a great example of how marketing professionals should and could be using podcasting to help their business. This is the future of podcasting, Podcasting is going to become a marketing tool that communicates, educates and drives listeners to action. In this case the action was to download a white paper and effectively generate leads.

I have been trying to inform the business markets of this trend for the past 9 months. I discussed this very scenario in a Podcasting White Paper that was released a few months back.  Read the full case study at http://www.MarketingSherpa.com

Experienced online marketing professionals that have expertise in the areas of podcast production, strategy, and visibility such as http://www.LeveragedPromotion.com can help your business achieve these same levels of results. Just creating a podcast in a vacuum of space is the wrong strategy. Make sure that you achieve maximum exposure for your podcasts so that they can deliver measurable marketing results.

Copyright 2005 Rodney Rumford

Rodney Rumford has over 18 years of experience in the technology field. He has held management positions in Marketing, Business Dev, Enterprise Consulting, Sales and Engineering.

He does corporate consulting in the areas of RSS & Podcasting strategy, execution and marketing. He has developed software solutions in the areas of RSS Feeds, Podcasting and PPC Advertising. He is the CEO of The Info Guru LLC., which operates several web properties that include: http://www.podblaze.com

Article Source: http://EzineArticles.com/?expert=Rodney_Rumford http://EzineArticles.com/?Business-Podcast-Marketing-Case-Study-Proves-Results&id=69230

Podcasting and the RSS Connection

By Scott Lindsay

There can be enormous marketing benefits to podcasting. Podcasting is the ability to download a segment of audio for playback. This audio source can be entertaining or simply educational.

Many individuals will peruse various websites looking for podcasts they would like to listen to. This is a normal and accepted use for podcasting, but the implementation of a Real Simple Syndication (RSS) feed makes it possible to avoid several steps and save time in the process.

When you subscribe to an RSS feed it is possible to have the podcast downloaded to your computer. This process eliminates the need to specifically visit the site and spend the time needed to access a download.

Essentially when you are out golfing or shopping at the mall a new podcast can be published and your RSS feed can access the podcast automatically and download it for you. When you get back from participating in life the podcast is ready for you to enjoy.

The good news is podcasts are portable. You can download the RSS fed podcast to a portable mp3 device and plug it into a compatible car stereo or you can simply use the ear buds on an mp3 player and listen in wherever you are.

Originally podcasts were very simple audio ramblings that were meaningful only to computer technicians who were wanting to know more about a variety of computer related issues. Today broadcast professionals who produce talk shows use podcasts; morning shows and interviews are also available to motivated listeners through an RSS fed podcast.

Like digital video recorders for television, podcasting allows popular programs to be readily accessed in an on demand world.

In many ways this process is changing the way individuals are responding to life. Podcasting has allowed traditional radio listeners to enjoy life and still listen to what they want, but they do so WHEN they want to and not when it may originally air on a radio station in their area.

The integration of delivery methods has allowed audio to become a part of the everyman experience and allows it to connect with the listener on their terms. This may be causing some disturbance in traditional radio listening, but many radio stations are compensating by making much of their programming available through an RSS fed podcast or live stream.

Podcasting is also becoming a prime marketing component in online business especially when the material is informative and worth referring to often.

In an on demand world how are you compensating for customer expectations? How does podcasting fit in those expectations?

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. [http://www.highpowersites.com]Make A Website in minutes with HighPowerSites or [http://www.buildagreatsite.com]Build A Website with BuildAGreatSite.

Start your own ebook business and [http://www.bookswealth.com]Resell Ebooks with BooksWealth.

Article Source: http://EzineArticles.com/?expert=Scott_Lindsay http://EzineArticles.com/?Podcasting-and-the-RSS-Connection&id=640658

Measure Map Returning From Google’s Graveyard

Ever since Google acquired blog analytics firm Measure Map, the product vanished with only an email signup form left behind for people newly interested in the service.

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More Agencies Turn to Podcasts To Get Messages Out

One of the first agencies to move into podcasting was the Defense Department. It began offering audio downloads of programs on the Pentagon Channel — http://www.pentagonchannel.mil — in spring 2005. The channel offers news and documentaries, among other programs. Since then, more than 7.1 million podcasts have been downloaded, said Michael Winnaker, a marketing coordinator for the channel.

complete article
Other Government Podcasts

Important Announcements

Here’s a quick audio message with some important updates about:

• The Podcasting Underground podcast
• The Professional Podcasting Course
• Upcoming content on my blog
• Other courses and services to be launched later this year

A lot of people have been emailing me about The Professional Podcasting course asking when they can enroll. The latest on that is in the audio.

Download MP3 Here

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Digital Media Insider Podcast 24: 200 Digital Audio Blogs

To celebrate his 200th blog entry, O'Reilly Digital Audio Editor David Battino shares the sounds behind the stories. Hear how a bad pianist inspired the first computer music program, the surprising benefits of high-resolution distortion, and sneaky uses of voice recorders.

Submit Your RSS Feeds

A little over a year ago, I asked readers to share their RSS feed with me.

I did this out of concern that my news sources would consist of nothing but “A-listers” and I’d miss out on the insights of those that wrote fantastic posts, but hadn’t yet found the spotlight.

It’s time to do it again!

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SEG’s Small Business Conference

SEG conducted their Small Business marketing Unleashed Conference in Houston this the last couple of days.

They posted recaps to a lot of the sessions. Here are the ones I found particular good and interesting:

1. Unleashed: Blogging for Businesss

on the topic of company blogging, thought this post fit well:

Examples of Great Company Blogs

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