There was a time when certain professionals, such as doctors and lawyers, did not advertise in a general way. In some arenas, advertising was looked down upon and considered to be below the standard. In others, particularly the law, advertising specific services was illegal. Once the ban on television advertisements was lifted, there were some lawyers who ventured forth to test the waters. Naturally, they were shunned by peers, relegated to the same category as ambulance chasers. That is, until the peers saw how the advertisements paid off in a very big way.

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