I do not believe that length is a big issue at all, but is something that needs to be considered and thought about. Each podcaster needs to determine what his or her goals are for the show – overall format and depth of details covered in the recording will determine the length. You will find that half of your audience will want a short show and the other half will want a long show. So you cannot meet everyones desires.
Make the show length want you think is right for you and consider the value the audience is getting from the show based on the topic focus and segments. Do be concise, but have fun and give some of your personality over time as that creates a deeper personal connection with the audience.
complete article
Podcast Show Length: Short vs. Long?
August 20, 2010 by