Wizzard today announced that it recorded 1.4 billion podcast download requests in 2009 through its podcast-hosting service Libsyn, or about 16% more than it delivered in 2008.
Libsyn received an average of 3.77 million requests for podcast episodes per day in 2009. On average, 23 minutes per episode equates to almost 1.5 million hours of programming distributed worldwide every day.
“We know there is strong demand for the podcasts we distribute, seeing downloads grow from 400 million to 1.4 billion in the last few years and monthly audiences grow from 4 million to 18 million,” says Laurie Sims, President of Wizzard Media.
“Now, podcasting becomes a platform that converts audiences to revenue, accelerated by the micropayment billing process that Apple has created with the App store. Unlike most Apps in the App store, podcasters have a distinct advantage to successfully market their App in iTunes due to the fact that they have already built a substantial audience for their podcast show over the last several years. Now it is just a matter of continuing to convert them over and expand the model to the Tablet, Andriod and Palm.”