In an unusual letter to its shareholders, podcasting mega service Wizzard Software explains why it’s bullish on the prospects for podcasting:
Wizzard has surprised many people by becoming the largest distributor of digital media via RSS (podcasting). While many other companies took the route of launching online video websites and treating RSS distribution as nothing more than an add-on feature, Wizzard has focused its early efforts in this industry on dominating RSS delivery of media.
Why you may ask?
The quality of content and the reliability of podcasting publishers are head and shoulders above what you find on most video websites. In this new era of the digital lifestyle, content has immense value and consumers are using an expanding array of services on more devices, in more places and offered by more providers than ever before.
Wizzard’s letter positions the company as taking a long-term approach to building a company based on the growing podcasting media industry.
Full letter below:









